You got in for the love of music.
You stayed for the feeling, the rooms, the momentum. The community.
And now? You’re not sure where it all went.

Maybe you built something big.
Maybe you won.
But the backstage feels hollow.
The hits don’t hit the same.

The world is burning, and you’re wondering what you’ve really built.

This post is for you.

The Industry Took the Magic. Songwriting Can Give It Back.

Before the metrics, before the money, before the market share —
There was a feeling.

You heard something that cracked you open.
You wrote something that made your chest ache in a good way.
You knew, in some part of your bones, that music could change things.

It still can.
But not from the top down.

Not from the branding meetings or the tour budgets.
From the ground.

From the gut.

From the grief.

From the truth.

When You Have Everything — Except Meaning

Here’s what I’ve learned :

The people with the most success are often the most quietly starving for depth.

Not content. Not collabs. Not fame or glory.

Meaning. Purpose. Sacredness. Something that can’t be monetized.

You can’t scale soul.
But you can reconnect to it.

You can write a song that doesn’t make the charts but changes your life.
You can create something that isn’t part of your brand — but feels like you again.

And maybe that’s what the world needs from you now.

Not another viral track.
Not another “platform.”
Just your actual voice. Your listening. Your discomfort. Your imagination.

What If Music Could Still Save Us?

We need to actively shape our relationship to songs.

As a ritual.

As resistance.

As prayer.

As a place to ask real questions, like:

What is my voice for?
What stories have I stopped telling?
Who could I be if I stopped trying to win?
What could I build if I wasn't building for applause?

Because right now, the world doesn’t need another mogul or celebrity.
It needs elders. Listeners. Risk-takers. Builders of new scenes, new sanctuaries.

And it needs songs that sound like truth, not product.

You already have the resources.

So the question becomes: do you have the courage?

You don’t need to be a musician to write songs.

In fact, some of the most powerful breakthroughs I’ve seen - emotional, creative, and even strategic - come when someone who’s never picked up a guitar starts writing lyrics.

Because songwriting isn’t about music.
It’s about honesty, clarity, and pattern-breaking thinking.

And in a world obsessed with productivity and performance, choosing to write a song is an act of rebellion.

Why Songwriting Isn’t Just for Artists

You know those moments where your brain is stuck in a loop? Where logic doesn’t help and words don’t quite land?

That’s where music comes in.

Writing a song about something you “can’t figure out” often reveals a truth that spreadsheets, decks, or even journaling can’t touch.

It creates emotional precision, pattern recognition, and story fluency - skills that make you not just more creative, but more capable.

Songwriting as a Tool for Clarity

We live in a world of noise. Content. Meetings. Posts. Feedback. Proposals. Spin. Branding.

But a song only has a few lines to make you feel something.

That’s why songwriting can be a profound tool for:

Clarifying your values
Locating inner truth
Making emotionally intelligent decisions
Reconnecting to joy, grief, wonder, rage—whatever your real creative fuel is

You don’t write a song to impress. You write it to express. And that’s where all innovation starts.

What Happens When You Practice This Regularly

A strange thing happens when you let songwriting into your life (even secretly):

You start listening differently—in meetings, in conversations, in conflict.
You become more comfortable with ambiguity and emotion.
Your communication gets sharper, simpler, more human.
People start asking you how you think so clearly.

And it’s not magic. It’s just a muscle you’ve been told isn’t “relevant” to your success.

But it is. Maybe more than anything.

Who This Is Secretly For

This practice isn’t just for people who want to make albums. It’s for:

Leaders who want to stop parroting jargon and start speaking from the gut
Changemakers who want to build teams that run on trust, not control
Anyone who’s tired of sounding smart but feeling lost

In my world, we use songwriting as a tool for personal and collective liberation.
It’s about healing, yes - but also visioning. Reorienting. Reimagining.

It’s not therapy. It’s not branding. It’s something older, messier, and more powerful.

Want to Try?

If you’re curious, I run spaces (sometimes private, sometimes group) where people write songs - not for the radio, but for their real lives.

You don’t need to know anything. You just need to be open to what you don’t know yet.

We don’t chase hits.
We write to remember who we are.

🌀 Songwriting as a Way Back to Meaning: When the Dream Isn’t Enough